AD REVOLUTION OR EVOLUTION? Typical ad representation and general ad attitudes influence the effectiveness of branded content
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
adexposures
consumer attitude towards mobile advertising and its impact - CASA
The Effect of Advertising Information on Materialism and Buying Behavior – An Empirical Study
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
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Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
PDF) Attitudes Toward Advertising
Advertising Belief and Attitude Model | Download Scientific Diagram
A Conceptual Model of Consumer Attitude towards and Acceptance of SMS... | Download Scientific Diagram
Bauer & Greyser: Advertising in America: The Consumer View
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Attitude toward advertising through sport: A theoretical framework - ScienceDirect
PDF) Public Attitudes Toward Advertising: More Favorable Than You Might Think
Criticizing the critics of advertising: towards a sociological view of marketing - Michael Schudson, 1981
Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique
1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
Your Brand's Market Exposure - Red Chalk Studios
PDF) Understanding consumers attitude toward advertising | Ping Zhang - Academia.edu
A Study of the Effects of Online Advertising: A Focus on Pop-Up and ...
